We exist to light the way forward: turning youth insights into bold, future-facing moves
New ground holds
new growth.
We help you
find both.
What we do (and do well)
Our work goes beyond fads and what’s trending on TikTok (though, we can tell you all about that too!).
From shifting tastes to emerging subcultures, we help the world’s biggest brands shape strategies that cut through now - and stay in sync with the generations defining tomorrow.
With years of hard-earned experience across creativity, innovation, and audience immersion, FirstLight turns raw insight into bold, decisive moves that don’t wait for the future - they set it in motion.
The work that lights us up…
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From concepts to comms, we evaluate, optimise, and guide execution so brands show up credibly in the worlds of Gen Z & Alpha
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Through trend analysis, experiential studies, and youth immersions, we connect brands with the movements shaping Gen Z & Alpha
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With brand positioning, playbooks, and audits, we cut through complexity and map clear paths to growth
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Up close, in-context, and in the moment: uncovering the richness of real journeys and behaviours
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We put visual identity and packaging to the test: from mock-ups to prototypes, to see what truly resonates
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We run provocative workshops and assumption-busting consultancy to push thinking further helping brands step confidently into tomorrow
…And the questions we live for…
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Gen Z
What do they really care about?
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Gen Alpha
Who are they and where do I find them?
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Language, trends, culture
How do you keep up without looking try hard?
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Cool vs. cringe
Who decides, and what’s the verdict this week?
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Slime, unboxing, Labubu
Do I need to care, or has the moment passed?
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What is the future of...?
And how can our brand prepare for the next generation?
We don’t do research for the archive.
We do it for the outcome.
We translate insight into tools your team can use today, and tomorrow. From immersive decks to creative toolkits, we tailor the output to your team, your pace, and your business.
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The Full Beam
A detailed, mixed media report with layered insights, audience truths, and bold, strategic direction.
Built for those who want to dive deep.
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The Spotlight
Infographics and one-pagers that succinctly bring the story to life.
Memorable, and made to move.
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The Reel Thing
Short-form videos, highlight reels, and human stories.
Because sometimes seeing and hearing is believing.
